Wrapping up Digital Upfronts 2023
Digital Upfronts 2023 brought us four weeks packed full of fresh thinking and mega-watt speakers from Amazon Ads, BBC Studios, LADbible Group, Snap Inc., Uber and YouTube. Guests were among the first to hear about brand new ad products and launches from the people at the forefront of digital innovation. Catch up on key highlights from these exciting sessions below.
Alongside our well-established Podcast and Gaming Upfronts, this year we also launched Connected TV and Retail Media Upfronts. Over 20 of the most exciting companies from these quickly-growing channels brought you up close to the opportunities they offer advertisers and how to make the most of them.
How do you hit on a winning gaming strategy? Gaming Upfronts returned to The Steel Yard on Tuesday 17 October to get everyone up-to-speed on the latest launches, insight and advice from some of the most important players in the sector. Guests joined Activision Blizzard Media, Anzu, Global, Twitch and Venatus for an inside look at what gaming can offer your brand, how to accelerate your in-game effectiveness, and what’s coming down the track next.
Sessions from Gaming Upfronts will be available to watch back on demand soon.
Retail Media Upfronts
Unexpected item in bagging area? Introducing our first Retail Media Upfronts, which brought together a pick ‘n’ mix of cutting-edge insight, fresh off-the-shelf advertiser offerings, and expert advice on how to build a successful strategy. While you’ll have seen the hype surrounding retail media, this Upfront was a first hand chance to hear directly from the companies at the heart of the market: Amazon Ads, ASOS Media Group, LiveRamp, Nectar360 and Tesco Media and Insight Platform.
Sessions from Retail Media Upfronts will be available to watch back on demand soon.
Connected TV Upfronts
A newcomer for 2023, Connected TV Upfronts was essential viewing for advertisers switched on to the CTV opportunity. DAZN, Formula 1, NBCUniversal, Rakuten Advertising and Vevo delved into the on-screen chemistry between quality content and on-point targeting, debuting their very latest advertiser offerings, and inspired guests to think outside the (goggle)box. This was an afternoon overflowing with the insight you need to supercharge your CTV strategy.
Sessions from CTV Upfronts will be available to watch back on demand soon.
Back for its fifth year, Podcast Upfronts spotlighted the audio innovators and storytellers that we can’t get enough of. As well as hearing about all the latest opportunities for advertisers, guests were spoiled for star talent including Spencer Matthews, Anna Williamson, Jon Sopel, Elizabeth Day and more from Audioboom, Fresh Air Production, Global, Octave, Sony Music Entertainment and Wondery.
Sessions from Podcast Upfronts will be available to watch back on demand soon.
Calling all advertisers - attendees joined Amazon Ads, BBC Studios, LADbible Group, Snap Inc., Uber and YouTube as they spotlighted their most exciting opportunities and give you a preview of plans for 2024. Catch up on key takeaways from these Upfronts now.